Archive for May, 2013

466/64 Fashion

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466/64 Fashion, a South African-based clothing brand inspired by the iconic legacy of Nelson Mandela, enlisted the help of Source Communications to announce the launch of their line in North America on Nelson Mandela International Day (July 18, 2012).

Sector

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In November 2011, Sector, a luxury sports watch brand exclusively distributed by CIRCA Jewels, signed NBA-star Kris Humphries as its new spokesperson. Sector asked Source to create an event to announce the new venture to the public and media during a sensitive time in Humphries’ life.

First Mow

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In 2012, the Central Park Conservancy asked Source Communications to conceptualize a unique event that would celebrate the reopening of Central Park’s lawns to the public for spring. The Conservancy specifically sought an event that would attract media catering to a younger audience.

Bike New York

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For 33 years, Bike New York had only been recognized by the media as the producer of the TD Five Boro Bike Tour. Source Communications was enlisted by Bike New York to gain awareness for the non-profit organization as regional and national advocates for bike safety and education.

Hotel Chantelle

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Hotel Chantelle, a rooftop restaurant bar and lounge in NYC, sought Source’s public relations expertise in July 2011 to help drive dinner business and establish the venue in an overwhelmingly popular area of downtown Manhattan.