Hotel Chantelle, a rooftop restaurant bar and lounge in NYC, sought Source’s public relations expertise in July 2011 to help drive dinner business and establish the venue in an overwhelmingly popular area of downtown Manhattan.
Source created unparalleled visibility for Hotel Chantelle by conceptualizing distinctive events, positioning it as a venue to both dine and drink, developing unique partnerships with the media to drive steady dinner traffic, and consistently ensuring inclusion in food and drink editorial round-ups. To further increase exposure, Source aided Hotel Chantelle in producing large-scale entertainment industry events such as Charlotte Ronson’s cosmetic line launch for Sephora, John Legend’s surprise birthday party, and the “We Need to Talk About Kevin” movie premiere with guest attendees such as Tilda Swinton and Wes Anderson.
With the constant stream of publicity Source generated for Hotel Chantelle, the venue was established as a Lower East Side hotspot and “Page Six” regular. As a result of Source’s cultivated media relationships and in-the-know pitching style, Hotel Chantelle was named one of the top NYC bars of 2011 by the media (Shecky’s) and established as more than just a nightlife haven with its immersion into the culinary, art, music and fashion worlds.