For 33 years, Bike New York had only been recognized by the media as the producer of the TD Five Boro Bike Tour. Source Communications was enlisted by Bike New York to gain awareness for the non-profit organization as regional and national advocates for bike safety and education.

Hotel Chantelle, a rooftop restaurant bar and lounge in NYC, sought Source’s public relations expertise in July 2011 to help drive dinner business and establish the venue in an overwhelmingly popular area of downtown Manhattan.